Celebrating 25 years of World Book Day

March 2022
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Mollie McDermott from County Donegal pictured with postwoman Laura Fitzsimons and nurse Sinéad Kavanagh, receiving World Book Day books at the National Rehabilitation Hospital.
Mollie McDermott from County Donegal, pictured with postwoman Laura Fitzsimons and nurse Sinéad Kavanagh, receiving World Book Day books at the National Rehabilitation Hospital.

You Are A Reader’ campaign sees partnership with Children’s Books Ireland and An Post to reach even more children across Ireland with new books.

World Book Day celebrates its 25th birthday today, 3rd March 2022, and everyone is invited to join the party. The charity’s biggest campaign to date will focus on helping children discover a love for reading through a huge range of fun reading activities, while providing more opportunities than ever to exchange their token and choose a €1.50 book for free.

This year there are two Irish published titles for audiences to choose from, alongside the full range of €1.50 books. The Irish-published titles are John Farrelly’s Deadly! Irish History: Fun with the Celts and the Vikings! from The O’Brien Press and Cluasa Capaill ar an Rí, written by Bridget Bhreathnach and illustrated by Shona Shirley Macdonald. Cluasa Capaill ar an Rí is published by Futa Fata in partnership with Foras na Gaeilge.

With the core message of ‘You Are A Reader’, this year’s World Book Day has a particular focus on reaching children from disadvantaged backgrounds. The charity’s 2022 campaign aims to encourage parents and carers to support reading at home, helping them to feel more confident in reading together for a few minutes every day. Reading for pleasure is the single biggest indicator of a child’s future success – more so than their family circumstances, their parents’ educational background or their parents’ income. As part of this renewed focus, World Book Day has partnered with Children’s Books Ireland and An Post to gift 14,000 books directly to children who might not be able to access the tokens.

With the help of An Post, thousands of children and families experiencing homelessness, living in direct provision, children in hospitals, healthcare situations and Traveller communities will receive a book of their own for World Book Day. These books are being delivered to fifty locations across Ireland in partnership with charities including Saint Vincent DePaul, Barnardos, the Peter McVerry Trust and Children in Hospital Ireland.

Julie Jones, Marketing & Development Manager at Children's Books Ireland, Louise Cronje, Sponsorship Manager at An Post and postwoman Laura Fitzsimons, delivering World Book Day books to the National Rehabilitation Hospital.
Julie Jones, Marketing & Development Manager at Children's Books Ireland, Louise Cronje, Sponsorship Manager with An Post and postwoman Laura Fitzsimons, delivering World Book Day books to the National Rehabilitation Hospital.

Elaina Ryan, CEO of Children’s Books Ireland, said:

‘World Book Day is celebration of the life-changing magic of reading, a magic that so many of us were lucky enough to experience as children. Together with An Post, we are thrilled to be delivering these brilliant books to children across Ireland who are experiencing hardship. We hope these books bring comfort and excitement with a new story they can get lost in. A huge thank you to World Book Day and An Post for helping us to make this fantastic initiative happen.’

Cassie Chadderton, Chief Executive of World Book Day said: “This year we are reflecting on the last 25 years of World Book Day and looking forward to a future where even more children are readers. So many children still don’t have access to books of their own, so our focus is to ensure as many children as possible receive a World Book Day €1.50 book this year, as well as providing lots of opportunities for everyone to celebrate and read together. We’re proud to be working with Foras na Gaeilge, Children’s Books Ireland and An Post to ensure we reach more communities, families and children, and help them discover a love for reading.” 

Arsa Seán Ó Coinn, Príomhfheidhmeannach Fhoras na Gaeilge, “Tá lúchair orm go mbeidh leabhar Gaeilge croílárnach sa cheiliúradh do Lá Domhanda na Leabhar 2022. Táim cinnte go mbainfidh páistí agus teaghlaigh ar fud an oileáin taitneamh as an leabhar Gaeilge draíochtúil seo a léamh. Tá súil agam go spreagfaidh sé tuilleadh léitheoireachta as Gaeilge sa bhaile.” 

 Seán Ó Coinn, Príomhfheidhmeannach Fhoras na Gaeilge said: “I am delighted that an Irish language book will be at the heart of the World Book Day 2022 celebrations in Ireland. I am certain that children and families throughout the island will enjoy reading this magical Irish book. I hope that it will encourage further reading of Irish language books at home.” 

Children who are the most engaged with literacy are three times more likely to have higher levels of mental wellbeing than children who are the least engaged (National Literacy Trust UK, 2018), and the World Book Day charity’s focus is to ensure as many children as possible receive a World Book Day €1.50 book this year. Alongside this, a wealth of resources and events are being provided so that everyone can celebrate and read together.