Expressions of interest for PR services invited 

July 2022
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One of Children’s Books Ireland’s strategic aims is to share our expertise and enthusiasm with adults who influence children’s reading. We provide the tools for families, teachers, librarians and booksellers to connect young readers with books they will love. We guide these adults to nurture children and young people’s reading and connect them with high-quality books from birth throughout their childhoods and into their teenage years. In order to establish Children’s Books Ireland as a leader in the area of children’s literature and reading, and to ensure that the maximum amount of people can access our resources, we need to communicate the aims, successes and activities of the organisation to local and national audiences on a regular basis.

Children’s Books Ireland is currently a go-to organisation for coverage of children’s books across various media including The Irish Times (print and online), Ireland AM (TV), The Claire Byrne Show (RTÉ Radio 1) and RTÉjr (digital and TV). We want to extend the reach of this media coverage, both nationally and regionally, and to highlight not just ongoing projects, but Children’s Books Ireland as an organisation, in order to raise awareness of our work.

To reach a broader audience on a more regular basis and support our Communications Officer, we wish to work with a public relations agency or professional to develop a clear plan to maximise coverage in both national and regional media in the second half of this year. This press coverage would focus on children’s books generally and bring our reviews and resources to households around the country. This will help us towards our goal of making Children’s Books Ireland a household brand and first port of call for expertise and advice about children’s books and reading from birth through to age 18.

About Children's Books Ireland

Children’s Books Ireland’s vision is simple: every child a reader. Our mission is:

  • to inspire a love of reading in children and young people in Ireland,
  • to share our expertise and enthusiasm with the adults who guide and influence them, and
  • to champion every child’s right to excellent books and live literature events and support the artists who make that goal possible across the island of Ireland.

Children’s Books Ireland is a registered charity, celebrating its 25th birthday in 2022. We deliver numerous projects that bring the joy of reading to children all over the island of Ireland including Laureate na nÓg (the children’s literature laureate), the KPMG Children’s Books Ireland Awards, Children’s Books Ireland Book Clinics, a magazine and annual reading guide, an annual conference and various book-gifting schemes (supported by corporate and philanthropic partners) which ensure that children and young people in areas of need have access to books. Children’s Books Ireland is the go-to organisation for children’s book coverage across various media. For more information, read our Strategic Plan at the link below.

Timeline

Ideally, this working relationship will start as soon as possible, in August 2022, through to the end of the calendar year.

Budget

The maximum budget available for this work, from August through the end of December 2022, is €18,000 (including VAT if VAT is chargeable). This will include all expenses, meetings, preparation of documents including press releases, a final report and media monitoring.

How to express your interest

If you have expertise and experience working with arts organisations or charities and wish to work with Children’s Books Ireland, please write to Elaina Ryan, CEO, on elaina@childrensbooksireland.ie with a detailed proposal. Children’s Books Ireland is an all-island organisation and our communications should reflect this. Children’s Books Ireland works in English and Irish; a partner who can work with Irish language media is desirable, but not essential, as our own Oifigeach Gaeilge will work closely with the successful candidate to ensure that our strategy is inclusive of Irish-speaking families and professionals. 

Your proposal should include:

  • Your previous relevant experience
  • Information on any personnel who would be assigned to work with Children’s Books Ireland
  • Your proposed approach
  • Suggested media outlets to target
  • A timeline with clear, ambitious, achievable targets.

Expressions of interest should be received by 4 p.m. on Friday July 29th. If you have any questions, please contact Jenny Murray, Deputy CEO, on jenny@childrensbooksireland.ie.