ROAD Forward: Enterprise and Children's Books Ireland launch childhood reading initiative

February 2022
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Enterprise Rent-A-Car and Children's Books Ireland have launched an initiative to give away 1,900 copies of Why the Moon Travels by Oein DeBhairduin to children in 64 schools across Ireland. 

The donation is part of Enterprise's ROAD (Respect, Opportunity, Achievement and Diversity) Forward programme, which is a $55 million global initiative funded by Enterprise's philanthropic arm, the Enterprise Holdings Foundation, to promote early childhood development, youth health and wellness, and career and college preparation. 

Through the ROAD Forward initiative, more than 1,900 sixth class pupils from across Ireland will receive their own copy of Why the Moon Travels, a collection of folk tales rooted in the oral tradition of the Irish Traveller community collected by Oein DeBhairduin and beautifully illustrated by Leanne McDonagh.  

Dan O'Shea Enterprise Holdings, pupil Drew, Elaina Ryan CEO Children's Book Ireland, pupil Ethan and Brendan Grieve Enterprise Holdings at the presentation of ' Why the Moon Travels" books by Enterprise Holdings as part of the ROAD Forward Campaign at Caherleaheen National School, Tralee on Monday.
Dan O'Shea Enterprise Holdings, pupil Drew, Elaina Ryan CEO Children's Book Ireland, pupil Ethan and Brendan Grieve Enterprise Holdings at the presentation of ' Why the Moon Travels" books by Enterprise Holdings as part of the ROAD Forward Campaign.

Students at Caherleaheen National School in Tralee, Co Kerry were among the first pupils to receive copies of the book through the programme at a special event attended by Minister Foley yesterday. To celebrate the launch of the project, author Oein DeBhairduin also helped to deliver copies of his book to the students of Tallaght CNS in Dublin this morning. 

Speaking at the launch, Minister Foley said, 'I am delighted to be launching the ROAD Forward initiative here in Tralee. Introducing children to reading at a young age is crucial and initiatives like this go a long way to fostering an appetite for reading in our schools. It is said that books are uniquely portable magic and this initiative will transport a myriad of Irish children and young people into a world of Irish folk and fantasy through the power of reading.'

'Why the Moon Travels' preserves and showcases the wonderful oral tradition of the Irish Traveller community. I hope all the pupils receiving a copy of this book enjoy it and share with their friends and families the unique tales it captures.'

Speaking of the initiative, Enterprise's Managing Director for Ireland, Brendan Grieve, said: ‘Enterprise has a long-standing relationship with communities across Ireland and we continue to support this through initiatives such as ROAD Forward, which stands for Respect, Opportunity, Achievement and Diversity. These are values that are central to everything we do at Enterprise.’ 

‘We're incredibly proud to partner with Children's Books Ireland and are grateful to Norma Foley for supporting this launch. It's a brilliant book, which I hope will give a lot to the pupils. As a father of four, I understand the positive impact that a love of reading can have on children and the opportunities that it can bring as both a source of pleasure and empowerment. I hope the children enjoy Why the Moon Travels and that it helps to foster a life-long love of the written word.’ 

Elaina Ryan, CEO, Children's Books Ireland said, 'What a gift the Enterprise ROAD Forward programme will be for almost 2,000 sixth class students all over Ireland. ‘Why The Moon Travels’ won the Judges' Special Award and the Eilís Dillon Award at our 2021 KPMG Children's Books Ireland Awards, and we are sure that it will captivate young readers' attention as much as it did ours. With Enterprise's support, we will ensure that children have access to excellent stories from diverse perspectives and support wonderful Irish-published work in the process.’ 

Enterprise Holdings first announced its ROAD Forward programme in November 2020 through its philanthropic arm, the Enterprise Holdings Foundation. The $55 million, global initiative focuses on promoting Respect, Opportunity, Achievement and Diversity (ROAD) for youth and families by addressing three areas in need of urgent attention: early childhood development, youth health and wellness, and career and college preparation. 

Pupils of Tallaght CNS, pictured with their copies of 'Why The Moon Travels', gifted to the school through the Enterprise ROAD Forward programme.

Enteprise ROAD Forward winners 2022

The schools who have been selected to take part in the Enterprise ROAD Forward book-gifting project with Children's Books Ireland are as follows:

Abbeycarton National School, Elphin, Co. Roscommon

Aston Village ETNS, Drogheda, Co. Louth

Ballyfinane NS, Killarney, Co. Kerry

Ballyhea National School, Charleville, Co. Cork

Ballyraine NS, Letterkenny, Co. Donegal

Brusna NS, Ballaghaderreen, Co. Roscommon

Caherleaheen National School, Tralee, Co. Kerry

Cliffoney N.S., Co. Sligo

S N Cnoc na Naomh Primary School, Derryconner, Co. Donegal

Croghan N.S., Co. Roscommon

Eglish National School, Ballinasloe, Co. Galway

Ennis Educate Together, Co. Clare

Four Masters NS, Kinlough, Co. Leitrim

Frenchpark National School, Co. Roscommon

Gaelscoil Iarfhlatha, Tuaim, Co. Galway

Hansfield ETNS, Dublin 15

Holy Trinity SNS, Donaghmede, Dublin 13

Mercy Primary School, Birr, Co. Offaly

Monkstown Educate Together NS, Co. Dublin

Radharc na Mara Primary School, Mervue, Co. Galway

Raheen Wood Community National School, Tuamgraney, Co. Clare

Réalt na Mara National School, Dunmore East, Co. Waterford

S N na gCluainte, Clonmany, Co. Donegal

St. Nicholas' Monastery NS, Dundalk, Co. Louth

Scartleigh National School, Saleen, Co. Cork

Scoil Aoife CNS, Citywest, Dublin 24

Scoil Chaitríona Senior, Renmore, Co. Galway

Scoil Cholmcille SNS, Donaghmede, Dublin 13

Scoil Chroí Naofa, Athenry, Co. Galway

Scoil Íde Cailíní, Kilmore, Dublin 5

Scoil Íosagáin, Crumlin, Dublin 12

Scoil Lorcain, Palmerstown, Dublin 20

Scoil Mhuire, Nenagh, Co. Tipperary

Scoil Mhuire Naofa, Rhode, Co. Offaly

Scoil Mhuire Senior National School, Mulhuddart, Dublin 15

Scoil Na Croise Naofa, Dunfanaghy, Co. Donegal

Scoil na nAingeal Naofa, Boyle, Co. Roscommon

Scoil Náisiunta Colmcille, Leitir Mór, Co. Galway

Scoil Naomh Abbáin, Enniscorthy, Co. Wexford

Scoil Naomh Áine, New Ross, Co. Wexford

Scoil Sheamais Naofa Bearna Primary School, Bearna, Co. Galway

SN Droichead na Bandan, Bandon, Co. Cork

St Clare's PS, Manorhamilton, Co. Leitrim

St Mary's and St Gerard's NS, Enniskerry, Co. Wicklow

St Mary’s on the Hill Primary School, Cork City

St Saviour's NS, Waterford City, Co. Waterford

St Tolas NS, Shannon, Co. Clare

St. Angela's NS, Castlebar, Co. Mayo

St. Annin's NS, Rosscahill, Co. Galway

St. Brigid's Senior Girls', Finglas West, Dublin 11

St. Clare's N.S., Ballyjamesduff, Co. Cavan

St. Columba's GNS with Facility for Deaf Children, Douglas, Co. Cork

St. John the Baptist Boys NS, Limerick City, Co. Limerick

St. John the Baptist Girls School, Cashel, Co. Tipperary

St. Joseph's NS, Borris in Ossory, Co. Laois

St. Mary's N.S., Castlerea, Co. Roscommon

St. Patrick's N.S., Loch Gowna, Co. Cavan

St. Paul's Primary, North Brunswick Street, Dublin 7

St. Mary's National School Ballygarrett, Gorey, Co. Wexford

Tallaght CNS, Tallaght, Dublin 24

The Model School Kilkenny, Co. Kilkenny

Tullyallen National School, Drogheda, Co. Louth

Whitechurch National School, Rathfarnham, Dublin 16

Wicklow ETNS, Wicklow Town, Co. Wicklow


About Enterprise Holdings 

Enterprise Holdings, Inc. manages the largest and most diverse privately-owned fleet in the world through an integrated network of more than 9,500 fully staffed neighbourhood and airport rental locations. This global network of independent regional subsidiaries and franchises also operates the Enterprise Rent-A-Car brand – as well as the National Car Rental and Alamo Rent A Car brands – in 90+ countries and territories. In Ireland, Enterprise provides vehicles on demand via Enterprise Rent-A-Car, employing over 200 people in 24 branches across the country. Combined, Enterprise Holdings and its affiliate Enterprise Fleet Management, which currently manage around 1.85 million vehicles and employ 75,000 people worldwide, accounted for $23.9 billion in revenue in fiscal year 2021.  

The Enterprise Holdings Foundation was established in 1982 to give back to the communities where partners and employees live and work. 

About Children's Books Ireland 

Children's Books Ireland is the national charity and arts organisation that champions every child's right to develop a love of reading. Our mission is to inspire a love of reading in children and young people in Ireland, to share our expertise and enthusiasm with the adults who guide and influence them, to champion every child's right to excellent books and live literature events and support the artists who make that goal possible across the island of Ireland.