Skip the Black Friday sales and donate a book to a child who needs it, urges Children’s Books Ireland

November 2021
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As consumers across Ireland prepare to spend big this Black Friday, Children’s Books Ireland is encouraging the public to ‘skip the sales’ this year and spread some positivity, by supporting their #GiftABook campaign. A donation of €12 can put a book in the hands of a child who needs it, delivering the joy of reading and providing an alternative to the excesses of Black Friday. Thanks to partners and supporters, the organisation will have gifted over 20,000 children’s books to Direct Provision centres, homelessness services, schools and hospitals across Ireland by the end of 2021, and intends to increase this number next year.

Elaina Ryan, CEO of Children’s Books Ireland, said: ‘Brilliant books give children so much more than plastic and batteries can and, as we know, stories last a lifetime. The gift of a book is more than a present under the tree where there may have been none, it’s an investment ­– in a child’s wellbeing, their confidence and ultimately their future. At Children’s Books Ireland, we know the incredible impact that reading can have on a child’s life, which is why we’re urging Irish shoppers to skip the sales this Black Friday and gift a book instead.’

This year, West Limerick Resources were one of the locations to receive books donated with funds from Children’s Books Ireland’s #GiftABook 2020 Appeal.

Niamh Keating, Project Coordinator at West Limerick Resources, said: ‘Children love to receive a book of their own and take enormous pride in the book. For many children experiencing disadvantage, gifts may be shared amongst an entire family and children very often do not have books or toys of their own. Gifting children a book, that is theirs to keep and enjoy has been a fantastic experience. It is often the simple things in life that can bring the most joy and excitement into children's lives.’ 

Black Friday is now a familiar feature of the Irish festive season, with shoppers expected to spend €25,000 a minute in transactions this year.  The two most popular purchases are predicted to be clothes and electronics, both of which are key contributors to global energy consumption and environmental waste.


For further information, comment or to arrange an interview, contact:

Claire Hourihane, Communications Officer, Children’s Books Ireland

Children’s Books Ireland is the national charity and arts organisation that champions every child’s right to develop a love of reading. Our mission is to inspire a love of reading in children and young people in Ireland, to share our expertise and enthusiasm with the adults who guide and influence them, to champion every child’s right to excellent books and live literature events and support the artists who make that goal possible across the island of Ireland.